Aktion Børnehjælp is a small organisation with big results

The organization was founded in the 1960s, so there was plenty of history, references, and threads to draw on and reflect upon.Organisationen er stiftet i 1960’erne, så der var nok af historie, referencer og linjer at trække og tænke på.

A boy and a cow had become a peacock, which now became a logo. A diverse color palette became a carefully eyedropped composition of colors from flags, school uniforms, and the need for calm. One, two, many typefaces became a single one that, in large as in small, sets the tone, gives the eye pauses, and invites playfulness.