Aktion Børnehjælp is a small organisation with big results
Aktion Børnehjælp is a small organization that, in collaboration with local partners, creates positive and sustainable change for children and their families in India.
The organization was founded in the 1960s, so there was plenty of history, references, and threads to draw on and reflect upon.Organisationen er stiftet i 1960’erne, så der var nok af historie, referencer og linjer at trække og tænke på.
A boy and a cow had become a peacock, which now became a logo. A diverse color palette became a carefully eyedropped composition of colors from flags, school uniforms, and the need for calm. One, two, many typefaces became a single one that, in large as in small, sets the tone, gives the eye pauses, and invites playfulness.
Credits
Project Management
Sarah Marie Thomsen
@sarahmariet
Graphic Designer
Signe Greve
@signegreve
Creative Direction
Sophie Gevind
@sophiegevind
Copywriter
Oscar Busch
@oscarbusch
Proofreading
Mikkel Poulsen
@poulsenmikkel
Visual Support
François Andrivet
@francoisandrivet
Kooperativt København
A simple website is not always simple to make. A lot of (new) things have to add up, come together, and align with each other. Fortunately, KK was totally on board with the idea that it could all "take up a bit more space," so it was allowed to. And oh yes, a little quirk and wooow came along too — because that's also part of wanting something different. It's damn fun at KK.
