U:point isn't a place but a movement
For many years, U:point has repeatedly proven that they put more than just pride into their work. In their work with young people and their families, it's about meeting them where they are. Without prejudice, assumptions, or a lot of fuss. And it works.
The identity and website should reflect precisely that. A sincere, curious and professionally grounded approach to being human. And this applies regardless of whether we are speaking to caseworkers at the municipality, to the young person, their siblings or parents.
To represent people broadly, we chose to say goodbye to photos, but hello to Emilie's soft and abstract line. We wanted an identity and an expression that was caring, open, and open to interpretation.
Credits
Creative Direction
Sophie Gevind
@sophiegevind
Project Direction
Sarah Marie Thomsen
@sarahmariet
Digital Designer
Oskar Martinussen
@oskarmartinussen
Illustrations
Emilie Lenau Klint
@emilieklint
UX Writer
Stefani Vujic
Design Director
Nathalie Golde Sørensen
@nathalie_golde
Visuals
Francois Andrivet
@francoisandrivet
Building Diversity
The lack of the same in architecture does not only exclude and miss the perspectives of talented architects and visionary creative collectives - the consequences affect you, and me, and especially those with a fundamental need for more accessible cities, societies and homes.
