TUBA gains expression as they make an impression.
Tubadanmark is a non-profit organization for children and young people who have grown up in a home with substance abuse. Across the country, they offer free therapy and counseling that doesn't just work, but is life-changing.
We have developed their new visual identity, and it has not only been an honor, but also a labor of love. Through a long process, we have spoken deeply and at length with the target audience, with the organization, and with the passionate souls who make TUBA into TUBA every day. Because it's not just a simple matter of visually addressing a reality that for some may seem chaotic and endless. We needed to provide light, hope, and courage, but also acknowledge the darkness, the doubt, and the frustrations.
THANK YOU to TUBA.
For the trust, honesty and loving collaboration. Special thanks to Sofie Kousgaard, Lene Hyberts Berthelsen, Ragnhild Dam, Alf Qvistgaard, Jeppe Berg Sandvej & Monika Hoffmann ❤️THANK YOU to our team, both the permanent and the freelance members. It has been a great pleasure to shape a nuanced universe together with you
Credits
Project Director
@pamdelyra
Creative Director
@sophiegevind
Design Director
@nathalie_golde
Design
@kaiums_@francoisandrivet
Illustrations
@thitthyrring
Copywriting
@astahallum
@nomiforchhammer
@sophiegevind
Stefani Vujic
Photo & Video
@niklasadrianvindelev
Kooperativt København
A simple website is not always simple to make. A lot of (new) things have to add up, come together, and align with each other. Fortunately, KK was totally on board with the idea that it could all "take up a bit more space," so it was allowed to. And oh yes, a little quirk and wooow came along too — because that's also part of wanting something different. It's damn fun at KK.
